DTC Growth Marketing Manager

Nibley, UT

Full Time

Mid Level

Malouf is looking for a DTC Growth Marketing Manager to support and scale our direct-to-consumer brands, including Malouf, Lucid, Linenspa, and Vibe. We are looking for an individual who is self-motivated, analytical, and performance-driven with experience in paid acquisition and ecommerce growth. The ideal candidate is comfortable owning measurable revenue outcomes, managing multiple brands at once, working cross-functionally, and making data-based decisions that directly impact top- and bottom-line performance. This role will oversee acquisition efforts across all DTC brands while directly managing ecommerce performance for Malouf and Linenspa.

Responsibilities and Duties

Own paid acquisition strategy across Meta, Google, Shopping, retargeting, and other performance channels for all DTC brands.
Manage and hold agency partners accountable to defined CPA, ROAS, and revenue targets.
Monitor and optimize blended CAC across the portfolio.
Allocate budgets across brands based on performance and strategic priorities.
Build and maintain monthly revenue forecasts and ensure spend pacing aligns with approved budgets.
Develop and execute structured creative testing initiatives to improve performance.
Partner with ecommerce and CRO Manager to align traffic strategy with on-site conversion optimization.
Directly manage ecommerce merchandising and promotional execution for Malouf and Linenspa.
Coordinate product launches, promotions, pricing updates, and site updates to align with acquisition efforts.
Analyze performance trends and provide data-driven recommendations to improve revenue efficiency.
Prepare and present monthly performance reports highlighting revenue, efficiency, testing results, and growth opportunities.
Work cross-functionally with Lifecycle (Email/SMS), CRO, CX, and Product teams to ensure alignment across the full customer journey.

Qualifications and Skills

1–3 years of experience in performance marketing, growth marketing, or DTC ecommerce.
Experience managing or supporting paid acquisition campaigns (Meta, Google, etc.) preferred.
Strong analytical skills with the ability to interpret data and provide actionable recommendations.
Experience working with agencies a plus.
Comfortable managing multiple brands and initiatives simultaneously.
Strong organizational skills and ability to prioritize effectively.
Self-starter with ability to work independently in a fast-paced environment.
Strategic thinker with strong problem-solving skills.
Excellent written and verbal communication skills.
Bachelor’s Degree preferred.
Full-Time 40hrs/week in office required.

Benefits

HSA Eligible Health Plan
- Dental w/ orthodontics
- Vision Plan
- Basic Life insurance
- Short-term Disability Insurance – Voluntary
- Long-term Disability Insurance
Company-matched 401K
Free daily gourmet lunch provided by our company chef
Onsite fitness center
Product discounts

We are an EOE/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, or any other status protected by law.

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DTC Growth Marketing Manager

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